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Tag: Marketing

One Advertising Trick that Doesn’t Work as Well as You Think

Companies come up with marketing strategies around the clock, so that their services can reach as many people as possible. While some advertising tricks and strategies can work wonders for some companies, there are others that actually end up doing a lot more harm than good. One particular strategy can be seen everywhere from television, to the Internet, and even on billboards and radios. This strategy has gained tons of popularity, but popularity doesn’t necessarily mean that it’s a good strategy. Actually, the act of calling out a competitor’s company as a way to advertise ones own product can be frowned upon in the business world. It Makes It Look Like Your Company Can’t Stand On Its Own When you call out a competitor’s company in an advertisement, it tells people that you are relying on the competing company to help you sell your product. Take a company selling a product for example. The company should be able to announce the product and demonstrate why it is great without comparing it to other products. When you compare your company to another company (or its products), it shows people that you see them as a threat. If you see them as…

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